We had a speaker today (The lovely Shelley Canright) who talked about the power of story-telling in presentations. (Really, everyone should be a storyteller every day. It would make life so much more interesting.)
I think my favorite bit of wisdom she gave away was about the audience. You need to know your audience for your presentation. “Or else it’s like writing a love letter and addressing it to whom it may concern,” she said.
Agreed. Let’s all make a collective pact not to do that and think about our audience for every presentation and social media post. Yes, it takes longer to do, but the outcome is always so much better.